MOHAMED BARECHE
Mohamed Bareche starts his career in Paris where he has been working in the advertising industry for 17 years.
He began as an assistant Art Director at BETC Paris in 2002.
He then quickly moved to BBDO Paris as an Art Director in 2003.
Less than one year later, in 2004 he's hired by Erik Vervroegen at TBWA/Paris where he spent ten years winning multiples awards (canneslions, eurobest, NY festival, Epica..) and pitches.
He worked under the direction of Chris Garbutt in Paris and also Lee Clow, John Hunt or Rob Schwartz on global pitches across the TBWA network.
In 2014 he joined Leo Burnett Paris winning there multiples pitches and awards (canneslions, one show, NY festival, Epica..) for Digital, PR, Outdoor and integrated campaigns (for clients such as Samsung, LeCran).
He's also been working on global pitches under the direction of Mark Tutssel.
In 2019 he joins Publicis Middle East Dubai as a Creative Director.
He was there in charge of prestigious clients such as KitKat, Louvre Abu Dhabi, Pizza Hut, Maggi, Standard Chartered..
He also won here big pitches (Louvre, Pizza Hut) and multiple awards (at CannesLions, D&AD, Clios, OneShow, Dubai Lynx, Effies, NY Festival, LIA...).
In 2023, Mohamed Bareche becomes an ECD at Horizon FCB Dubai where he is handling global brands such as Visa, DHL, Centrum, Lipton amongst others.
More than 15 of Mohamed's campaigns have been awarded major national and international awards show :
2008 :
French young Creative Team of the year GRAND PRIX STRATEGIES
3 BRONZE OUTDOOR CANNESLIONS (McDonald's)
BRONZE OUTDOOR EUROBEST (McDonald's)
2009 :
BRONZE PRINT LIA AWARD (SNCF)
ACT RESPONSIBLE CANNES TRIBUTES (Amnesty International)
2010 :
BRONZE FILM EPICA (Cetelem)
EFFIE AWARD (Cetelem)
BRONZE PRINT EPICA (Amnesty International)
ACT RESPONSIBLE CANNES TRIBUTES (Amnesty International)
Ranked #1 Art Director of 2010 in France on BESTADSONTV.COM
2011 :
SHORTLIST FILM CANNESLIONS (Aides)
CRISTAL AWARD (Aides)
BRONZE PRINT EPICA (Amnesty International)
ACT RESPONSIBLE CANNES TRIBUTES (Amnesty International)
FILM FRENCH ADC AWARD (Aides)
2013 :
BRONZE PRINT NEW YORK FESTIVALS (Amnesty International)
BRONZE PRINT EPICA (Amnesty International)
GRAND PRIX OF SOLIDARITY COMMUNICATION (Amnesty International)
2014 :
FILM FRENCH ADC AWARD (Aides)
SHORTLIST DIRECT CANNESLIONS (McDonald's)
2015 :
DIRECT FRENCH ADC AWARD (McDonald's)
DIRECT NEW YORK FESTIVALS (McDonald's)
GOLD FILM EPICA AWARD (Samsung)
BEST USE OF MUSIC NEW YORK FESTIVAL (Samsung)
BRONZE BRANDED CONTENT CRISTAL AWARD (Samsung)
BRANDED ENTERTAINMENT LIA AWARD (Samsung)
2016 :
ONE SHOW MERIT AWARD (Samsung)
2017 :
BRONZE EPICA AWARD (Crosscall)
SHORTLIST OUTDOOR CANNESLIONS (Cran)
SHORTLIST OUTDOOR EUROBEST (Cran)
2018 :
CREATIVE EFFECTIVENESS EUROBEST (Cran)
2020 :
BRONZE PHNX Tribute Award (KitKat)
Ranked #1 Creative Director of 2020 in UAE on BESTADSONTV.COM
2021 :
BRONZE ENTERTAINMENT DUBAI LYNX (KitKat x The Voice)
BRONZE BRAND EXPERIENCE & ACTIVATION DUBAI LYNX (KitKat x The Voice)
SILVER MEDIA DUBAI LYNX (KitKat x The Voice)
BRONZE EFFIE AWARD (KitKat x Youtube)
SILVER EFFIE AWARD (KitKat x The Voice)
2022 :
SILVER SOCIAL & INFLUENCER DUBAI LYNX (Emirates NBD)
3 SHORTLISTS OUTDOOR CANNESLIONS (Jeep)
3 SHORTLISTS OUTDOOR CRAFT CANNESLIONS (Jeep)
3 SHORTLISTS PRINT CRAFT CANNESLIONS (Jeep)
PRINT CRAFT FINALIST NY FESTIVALS (Jeep)
GOLD Automotive EFFIE AWARD (Jeep)
SILVER PRINT LIA FESTIVAL (Jeep)
BRONZE DESIGN LIA FESTIVAL (Jeep)
2 FINALISTS DESIGN LIA FESTIVAL (Jeep)
1 FINALISTS POSTER LIA FESTIVAL (Jeep)
2023 :
GRAND PRIX INDUSTRY CRAFT DUBAI LYNX (Jeep)
1 SILVER INDUSTRY CRAFT DUBAI LYNX (Jeep)
1 SILVER DIRECT DUBAI LYNX (Jeep)
1 BRONZE DESIGN DUBAI LYNX (Jeep)
1 BRONZE BRAND EXPERIENCE & ACTIVATION DUBAI LYNX (Jeep)
3 BRONZE PRINT DUBAI LYNX (Jeep)
1 SILVER DESIGN CLIO AWARDS (Jeep)
1 SILVER CRAFT CLIO AWARDS (Jeep)
3 BRONZE CRAFT CLIO AWARDS (Jeep)
1 BRONZE CRAFT PENCIL AT ONESHOW AWARDS (Jeep)
1 BRONZE ART DIRECTION PENCIL AT ONESHOW AWARDS (Jeep)
6 MERIT ONESHOW AWARDS (Jeep)
1 WOOD DIRECT PENCIL D&AD (Jeep)
1 SHORTLIST GRAPHIC DESIGN D&AD (Jeep)
1 SHORTLIST BRAND EXPERIENCE CANNESLIONS (Jeep)
3 GOLD MAD STARS (Jeep)
1 SILVER MAD STARS (Jeep)
1 BRONZE MAD STARS (Jeep)
1 CRYSTAL MAD STARS (Jeep)
2 SILVER LOERIES AWARDS (Jeep)
1 CAMPAIGN CRAFT LOERIES AWARDS (Jeep)
1 SILVER EFFIE (Maggi)
3 SILVER EFFIES (Babyshop)
1 GOLD EFFIE (Babyshop)
Ranked #1 Creative Director of the 5 past years in UAE on BESTADSONTV.COM
2024 :
CANNESLIONS JURY (Print & Publishing)
2 SHORTLISTS PRINT CANNESLIONS (DHL)
1 SHORTLIST DESIGN CANNESLIONS (Babyshop)
1 SILVER CRESTA (DHL)
5 BRONZE CRESTA (DHL)
2 BRONZE SHARK AWARDS (DHL)
1 SILVER & 1 BRONZE LIA (Babyshop)
1 SILVER LOERIES (DHL)
2 SILVER & 1 BRONZE LOERIES (Babyshop)
GOLD EFFIE (Maggi)
GOLD EFFIE (Babyshop)